About the Project
This was a project done in my Design Fundamentals class, where I had to come up with branding for a fake streaming service. The streaming service was supposed to be geared towards people between the ages of 25 and 60. There were two parts of the assignment I needed to do, first was to make 50 sketches of a logo for the brand, and second, was to create a moodboard for the brand.
Sketching
As mentioned before, I had to make 50 sketches for a logo for the brand. When coming up with a logo for the brand, I had to write down a bunch of TV-related nouns, which was the first part of the assignment. Doing this helped me come up with a name as well as an idea for the logo. Since the streaming was geared towards people between the ages of 25 and 60, I thought the branding should have a retro theme to it, and since I came up with the name TubeBox, I thought the logo should be a vintage TV.
Designing the Brand
After sketching ideas for the logo, it was time for me to start designing the logo. I had to design three different versions of the logo so I could include it in my moodboard. For the moodboard, I had to include a seamless pattern of my logo, headline and body font, brand voices, and two examples of the logo being used on merch.
Gallery
